E-commerce

Shopify and Shopify Plus agency: stores built to sell.

We build, redesign, and migrate Shopify stores for brands that want a fast, easy-to-manage store built for conversion. We use Shopify Plus for high-volume and B2B needs, and we scope migrations carefully so sales keep running.

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The problem

Your store converts poorly, is showing its age, or needs to migrate from a heavy platform without losing sales or rankings.

The result

A fast Shopify store that's easy to manage and drives sales without adding work for your team.

Benefits

A fast, easy-to-operate store

A CRO and e-commerce SEO foundation

Scoped migrations without data loss

Shopify Plus for high volume and B2B

Deliverables

Catalog architecture and Shopify theme

Product, customer, and order migration

App configuration and analytics

Product page, collection, and checkout optimization

Use cases

DTC launch

Shopify Plus redesign

PrestaShop / WooCommerce / SFCC migration

Internationalization and CRO

Shopify or Shopify Plus: how to choose

Shopify holds more than 18% global market share among e-commerce platforms in 2026 (Store Leads). That number is not a trend: it reflects a model where hosting, security, updates, and payments are bundled into the subscription. For an SME, the savings on developer time offset the platform fee from the first year.

Shopify Plus makes sense when monthly GMV exceeds 100,000 euros, when B2B requires company accounts and price lists, when international expansion demands multiple currencies and languages, or when the checkout needs to be customized via Checkout Extensibility. Below those thresholds, standard Shopify is more cost-effective.

Criterion	Shopify	Shopify Plus
Monthly subscription	39 to 399 USD	Starting at 2,300 USD
Customizable checkout (Extensibility)	No	Yes
Shopify Functions (business logic)	Partial	Full
Native B2B (accounts, price lists)	No	Yes
Native multi-currency / multilingual	Partial (Markets)	Full (Markets Pro)
Automations (Flow)	Basic	Advanced
Staff account limit	15	Unlimited

Shopify migration: source platforms and their specifics

The most common migrations to Shopify originate from PrestaShop, WooCommerce, Magento 1/2, or Salesforce Commerce Cloud. Each source platform has its own traps.

Migration from PrestaShop to Shopify

PrestaShop lost 13% of its active stores year-over-year in Q1 2026. PrestaShop URLs (format /category/12-name.html) are incompatible with Shopify conventions (/products/slug). Without a comprehensive 301 redirect file, every old URL becomes a 404. For a mid-size store, the redirect volume often exceeds 3,000 rules. A standard PrestaShop to Shopify migration typically takes 4 to 8 weeks.

Migration from WooCommerce to Shopify

WooCommerce runs on WordPress, which complicates the migration of editorial content attached to product listings. WooCommerce extensions (subscriptions, tiered pricing, configurators) often have Shopify app equivalents, but each must be evaluated functionally before confirming feature parity. Variant mapping (custom attributes in WooCommerce to Shopify Metaobjects) is the most technically demanding step.

Migration from SFCC (Salesforce Commerce Cloud) to Shopify Plus

A TCO analysis published in 2025 quantifies the gap: the total cost of ownership for SFCC exceeds Shopify Plus by an average of 54%. The migration requires mapping SFCC cartridges (30 to 100 per mid-market store) to identify Shopify Functions equivalents, third-party apps, or custom development. Timeline: 12 to 28 weeks depending on complexity.

Steps for a Shopify migration without SEO loss

SEO audit: export indexed URLs from Google Search Console (12 months of impressions), crawl the source platform with Screaming Frog
Redirect mapping: a correspondence file matching old URLs to new Shopify URLs, prioritized by traffic volume and inbound PageRank
Data migration: product catalog (Matrixify), customers (CSV), orders (LitExtension), reviews (Judge.me importer), SEO metadata
Shopify configuration: theme, payments, shipping, taxes, apps, tracking
Testing: data integrity, order flow, payments, mobile, speed
Cutover: redirect import, DNS change, new XML sitemap submission
Monitoring: GSC check weekly at day 7, day 30, and day 90 to catch de-indexed pages

Essential Shopify apps by project type

Need	Recommended app	Indicative monthly cost
Customer reviews	Judge.me, Loox, Yotpo	15 to 100 EUR
Loyalty and points	Smile.io, LoyaltyLion	50 to 500 EUR
Advanced search	Boost Commerce, SearchPie	20 to 150 EUR
Subscriptions	Recharge, Bold Subscriptions	50 to 300 EUR
Bulk redirects	Easy Redirects, Matrixify	10 to 50 EUR
CRO and A/B testing	Convert, VWO, Shoplift	100 to 500 EUR

Performance and CRO on Shopify

The theme is the main performance variable on Shopify. A poorly configured theme (unoptimized images, blocking apps, heavy JavaScript) can push LCP beyond 4 seconds and hurt Core Web Vitals. We systematically audit the theme before any redesign to identify quick wins.

On the CRO side, the most consistent gains come from the checkout: fewer steps, clear delivery options, reassurance at the cart (returns policy, guarantees, reviews). Shopify Plus lets you intervene directly in the checkout via Checkout Extensibility without forking the theme.

What is the difference between a Shopify agency and a Shopify Partner?

A Shopify Partner is officially listed in the Shopify Partner directory and has access to dedicated client management tools. That guarantees familiarity with the back office and migration processes. Smartshift is a Shopify Partner.

How long does it take to launch a Shopify store?

For a new project without migration, budget 6 to 10 weeks: scoping, design, theme development, app configuration, testing, and launch. Migrating from an existing platform adds 2 to 6 weeks for the SEO audit, mapping, and redirects.

Does Shopify handle multiple languages and currencies?

Yes, via Shopify Markets. Shopify Plus extends that with Markets Pro for local taxes, regional payments, and country-specific domains. Multilingual configuration requires separate translation work and international SEO setup (hreflang).

What happens if a Shopify app shuts down?

This is a real risk for store longevity. We address it by documenting every critical app, testing alternatives, and favoring apps with a long track record and a solid publisher. For critical functionality (checkout, payments), we prefer Shopify Functions over custom code from a third-party app.

Questions

Before we start.

Is Shopify Plus necessary?

Not always. We recommend it for high volume, checkout customization, international selling, or B2B. Below that threshold, standard Shopify is enough.

Can you migrate from PrestaShop or WooCommerce?

Yes. Products, customers, orders, content, redirects, and SEO priorities are all scoped before the cutover.

Do you work on stores that are already live?

Yes. We typically start with an audit of your pages, theme, apps, analytics, and conversion blockers.

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