The Smartshift glossary: websites, e-commerce, product data and AI.
The terms we use on projects, defined in plain words. Every definition links to the service where we put it into practice.
WordPress multisite
A WordPress multisite is a single WordPress installation that runs multiple distinct websites, each with its own content, users, and sometimes its own domain, from one shared core and one shared database.
Learn moreGutenberg and Full Site Editing (FSE)
Full Site Editing (FSE) is the extension of Gutenberg's block system to an entire WordPress site: header, footer, archive templates, and page templates, not just the content of a single post.
Learn moreCustom WordPress theme
A custom WordPress theme is a theme built specifically for one brand, without the leftover code of a purchased theme or a general purpose page builder.
Learn moreCore Web Vitals
Core Web Vitals are a set of three metrics defined by Google to measure the real loading and interaction experience of a web page: LCP (how fast the main content renders), INP (how responsive the page is to user interactions), and CLS (how visually stable the page stays while it loads).
Learn moreBrochure website
A brochure website is a website that presents a business, its offers, or its expertise with the goal of generating contact requests.
Learn moreGEO (Generative Engine Optimization)
GEO (Generative Engine Optimization) is the set of practices that make web content citable and picked up by AI answer engines like ChatGPT or Perplexity, as well as by AI summaries built into search results.
Learn morePIM (Product Information Management)
A PIM (Product Information Management) is software that centralizes all of a company’s product information: descriptions, technical attributes, translations, prices, relationships between items.
Learn moreDAM (Digital Asset Management)
A DAM (Digital Asset Management) is software that centralizes, organizes, and distributes a company's media files: product photos, videos, packshots, logos, brand documents.
Learn moreProduct catalog management
Product catalog management is the set of activities that structure, enrich, and publish the information in a commercial catalog: titles, descriptions, technical attributes, variants, pricing, images.
Learn moreShopify Plus
Shopify Plus is Shopify's enterprise tier, built for high-volume merchants and companies running multiple stores.
Learn moreHeadless commerce
Headless commerce is an e-commerce architecture that decouples the back office (product catalog, orders, inventory) from the front-end display, with the two communicating through APIs instead of being bundled into one system.
Learn moreE-commerce replatforming
E-commerce replatforming is the process of migrating an online store from one technical platform to another, for example from Magento to Shopify or from PrestaShop to a custom build.
Learn moreERP and e-commerce integration
ERP and e-commerce integration is the technical connection between a company's enterprise resource planning system (ERP) and its online store, so that inventory, pricing, orders, and customer records stay synchronized between the two systems without manual re-entry.
Learn moreAI agent
An AI agent is a program built on a language model that carries out a task end to end: it reads data, decides on a course of action, and triggers steps through tools (APIs, business software, databases) without waiting for approval at every step.
Learn moreRAG (Retrieval-Augmented Generation)
Retrieval-Augmented Generation (RAG) is a method that connects a language model to an external knowledge base: before answering, the model retrieves the relevant passages from your documents, then writes its response grounded in that retrieved content.
Learn moreLLM (large language model)
An LLM (large language model) is an artificial intelligence system trained on vast amounts of text to understand, summarize, and generate natural language.
Learn moreBusiness process automation
Business process automation is the practice of handing repetitive tasks that move between people or applications, such as data re-entry, follow-up emails, spreadsheet updates, and file transfers, over to software tools instead of staff.
Learn moreOCR and IDP (intelligent document processing)
IDP (intelligent document processing) is the next step after OCR (optical character recognition): OCR converts a scanned document into raw text, while IDP identifies the fields that matter (amount, date, vendor, invoice number) and feeds them straight into accounting or ERP software.
Learn moreContent-to-commerce
Content-to-commerce is an approach that connects content, product pages, editorial articles, social posts, video, directly to the buying journey, so a reader can move from discovery to purchase without leaving the content.
Learn moreAI product packshot
An AI product packshot is a commercial product image generated or retouched with artificial intelligence rather than fully shot in a studio.
Learn moreA web project to scope?
Send us your context. We tell you where to start, with a concrete first opinion and no commitment.