A slow or confusing website costs you enquiries every week. We rebuild it to convert, and we connect your tools to remove repetitive tasks. You get qualified enquiries back, and time back on manual work.
First call on us, because we would rather scope the right project before talking budget. A real person replies within 24 hours, no strings attached.
15+ years
of the founder's experience on web, e-commerce, and digital transformation projects.
WordPress + Shopify
our two core platforms, deepened with design, SEO, and automation.
Scoped projects
audit, priorities, deliverables, acceptance testing, and documentation before every launch.
First call, concrete output
you leave knowing what to fix, redo, or leave as is.
Trusted by
Your offer is solid. Your visitor just can't figure out quickly enough why to choose you.
Catalog, theme, apps, SEO, and tracking keep piling up and get in the way of sales instead of supporting them.
CTAs, proof points, and forms arrive too late or ask for too much effort at the moment of decision.
For each one: what you deal with today, and what you get once the work is delivered.
Credibility + SEO
Expertise 01
Your showcase site no longer reflects your level: unclear message, slow pages, content that's hard to update internally.
Catalog + CRO
Expertise 02
Your store needs to convert better, migrate cleanly, or handle a catalog that your current platform is struggling with.
Time Saved
Expertise 03
Your teams copy data between systems, handle the same requests over and over, and lose hours on repetitive tasks.
We start from your site, your team, your budget, and your technical debt. Then we choose.
You know what has been done, why, and what still needs to be decided. No black boxes.
A page, a store, or an automation has to serve sales, efficiency, or service quality.
We deliver the project with the guidance your team needs to stay in control.
A good website does not make visitors guess. It says what you do, who it is for, and how to reach you, at the right moment.
The value proposition, proof points, and objections are visible before the visitor leaves.
Every section helps visitors understand the offer, compare, decide, or request a quote.
Performance, accessibility, technical SEO, schemas, and factual content are addressed together.
The site stays editable, maintainable, and connected to the tools that run your business.
We analyze the site, key pages, SEO, the store, your tools, and the operational friction points on the team's side.
We rank initiatives by impact, risk, effort, and dependencies. Not everything deserves a sprint.
We move fast: messaging, wireframes, mockup, theme, workflow, or pilot page depending on the subject.
We deliver in verifiable blocks: responsive design, accessibility, SEO, tracking, performance, and documentation.
We measure, correct, hand off, and draw the learnings for the next actions.
WordPress redesign, Shopify migration or automation: the starting problem, what we do, and the results we aim for.
Our stack
WordPressShopifyShopify Plus
Webflow
Maken8n
Zapier
Figma
Vercel
GA4
Search Console
APIA short audit to place your website, plus our guides to scope a WordPress redesign, a Shopify migration or a conversion improvement.
Read the blogIs your value proposition understood in under 8 seconds on WordPress or Shopify?
Do your CTAs, proof points, and objections land in the right place on mobile?
Are performance, SEO, tracking, and admin up to standard?
Migration · 6 min
A poorly planned PrestaShop to Shopify migration can cut organic traffic by 30 to 50%. This guide covers how to avoid that, step by step.
Migration · 7 min
Salesforce Commerce Cloud's total cost of ownership averages 54% higher than Shopify Plus. The savings are real, provided the migration is done properly.
B2B e-commerce · 6 min
67% of B2B buyers prefer to purchase without a sales rep. That figure rose six points in under a year. Digital is no longer a secondary channel.
Smartshift works on WordPress, Shopify, UX/UI and automation for companies that want a clearer website and more qualified enquiries. We always work the same way: we understand your situation, we prioritise, we deliver in blocks, and we hand over the keys.
Discover SmartshiftNo. We can start with an audit, a strategic page, a migration, an automation, or a WordPress takeover. The right scope is the one that removes the most friction right now.
Yes. We review the theme, plugins, performance, SEO, and security before recommending a fix, a redesign, or a migration.
They have to be. We define the data used, access rights, connected tools, human oversight, and documentation before any deployment.
Every decision is tied to a concrete goal: comprehension, qualified inquiries, speed, autonomy, SEO, conversion, or operational gain.
We maintain an observation phase: measurement, corrections, conversion iterations, maintenance, and new automations when they produce a measurable gain.
Share the URL, your goal and what is blocking you. We tell you which project to start with, because a well-aimed fix often costs far less than a full rebuild. First exchange, no commitment.