Approach

We do not start with a mockup. We start with the bottleneck.

Whether you have a site to redesign or a process to automate, we work the same way. We find what is costing you the most today - unclear messaging, a slow store, fragile SEO, or hours lost to data entry - and we tackle that first.

Smartshift strategy workshop for prioritizing a website and automations
Two tracks

Websites and automation, one method.

We do more than build sites. Half our value is connecting your tools and removing the manual work that slows your team down.

Websites and Online Stores

WordPress, Shopify, UX, and conversion. We take a site that does not convert, a slow store, or a confusing page and turn it into a tool that brings in inquiries.

  • WordPress redesign with zero SEO loss
  • Migration to Shopify or Shopify Plus
  • Conversion pages and quote funnels

Automation

Make, n8n, Zapier, and AI assistants. We connect your tools to eliminate manual re-entry, qualify leads faster, and stop losing hours to repetitive tasks.

  • CRM, quote, and invoice synchronization
  • Inbound lead qualification and routing
  • Automated reporting and follow-ups, with human oversight
DAPBP Method

Five steps from a precise diagnosis to a site or workflow that performs over the long run.

01

Diagnosis

Technical and functional audit: performance, SEO, information architecture, business workflows. Produces a prioritized report of the blocking pain points.

02

Arbitration

Platform, tooling, and scope selection based on budget, timeline, and roadmap. Every technical choice is justified by an explicit cost-to-value ratio.

03

Prototype

UX/UI wireframes or an automated workflow diagram, validated with the client before any development. Reduces costly back-and-forth during the Build phase.

04

Build

Iterative development with continuous acceptance testing: integration, configuration, functional and performance tests, documented deliveries.

05

Steering

Supervised go-live, KPI tracking (traffic, conversion, error rate), and optimization recommendations at 30 and 90 days.

Prioritization

How we decide what to launch first.

Not everything deserves to go into production right away. We score each idea on four criteria, then make the call with you.

Impact

What changes for your sales, your inbound volume, or your team time. We start with what pays off fastest.

Risk

What can break: SEO, data, orders, integrations. The higher the risk, the more we scope and test before going live.

Effort

The real cost in days and budget. Sometimes a targeted fix is enough, and we will tell you that instead of selling a full redesign.

Dependencies

What has to happen before what. We avoid launching a workstream that blocks three others behind it.

Handoff

What you keep at the end.

A successful project is a site or an automation you can operate without calling us back every time something changes.

Access and Ownership

You stay owner of your site, your accounts, and your automations. Nothing is locked in with us.

Documentation

Every project is delivered with the reference material to keep it alive: how to edit a page, where a workflow runs, what to monitor.

Visibility

You know what is done, why, and what still needs a decision. No black box, on the site side or the automation side.

A site to redesign or a process to automate?

Send the URL or describe the task that is eating your time. We will tell you where to start, response within 1 business day.

Get a free opinion