A corporate website that builds trust and turns visitors into leads.
A corporate website exists first to reassure and persuade. We take your site from where it's working against you (unclear message, slow pages, content you can't update) and turn it into a sales tool your team manages without depending on a developer.
Corporate & Marketing Websites in detail.
Custom WordPress, showcase, and institutional sites built for credibility and inbound inquiries.
WordPress Website Development
WordPress site development and redesigns, built for performance and easy content management.
Learn moreWordPress Core Template (Reusable Starter)
A reusable WordPress core and template for consistent multi-site deployments.
Learn moreWordPress Multisite
A WordPress multisite network to manage multiple brands from one shared foundation.
Learn moreCustom Institutional Website
Custom institutional websites for large accounts and organizations.
Learn more
A clear, fast site that your team can update on its own, says what you do, and makes people want to contact you.
Benefits
Your value proposition understood in seconds
A clean SEO foundation ready to rank
A site your team updates without outside help
Deliverables
Site architecture and SEO structure
Design and WordPress or custom-built integration
Copywriting and internal linking
Performance, accessibility, and analytics
Use cases
B2B showcase website
Institutional site for large accounts
Multi-brand site factory
Redesign without SEO loss
Your showcase site no longer reflects your level: unclear message, slow pages, content that's hard to update internally.
Smartshift designs corporate and marketing websites (WordPress, custom-built, multisite) for companies that want a credible, fast site that is easy to maintain without sacrificing search rankings.
A marketing site vs. a corporate site: two logics, one goal
The distinction between a marketing site and a corporate site is often misframed. A marketing site presents an offer and generates contacts. A corporate site builds your company's institutional credibility, targets journalists, investors, or partners, and serves as a reference point. In practice, most of our clients need both functions on a single domain. Every website project starts from that business objective, not from a template.
Four project types we handle
- SME marketing site: 5 to 15 pages, lead generation as the primary goal, deployed on WordPress with a controlled foundation
- Mid-market or group corporate site: deep navigation, multilingual, editorial governance, often on WordPress Multisite
- Custom-built institutional site: strong visual requirements, ERP or CRM integration, Next.js or headless stack
- Redesign with SEO migration: rebuilding an existing site without losing organic traffic
How to choose the right technical approach
The choice between WordPress, WordPress Multisite, and a custom solution is not arbitrary. It depends on three variables: how often the content gets updated, how many entities need to be managed, and how much visual or functional customization is required. A site updated once a quarter by a non-technical team points to WordPress. A group with twelve subsidiaries and a shared brand identity points to Multisite. An organization with specific data flows or an out-of-the-norm visual identity points to a custom build.
What our website creation process covers
Every project starts with a business scoping phase: who visits the site, why, and what action we want them to take. That scoping shapes the navigation structure, the content hierarchy, and the design brief. We do not deliver blank wireframes before validating the site map with the client. The website should reflect the reality of your offer and your target market, not a generic model.
Project phases, from kickoff to launch
- Scoping: business objectives, target audiences, key user journeys, technical or integration constraints
- Information architecture: site map, page naming, content structure
- Design: desktop and mobile mockups, brand validation, reusable components
- Development: WordPress or custom stack integration, cross-browser and performance testing
- Content: editorial brief, on-page SEO, title tags and meta descriptions, XML sitemap
- QA/Acceptance testing: functional checklist, accessibility audit, Core Web Vitals
- Launch: DNS migration, monitoring at day 7 and day 30, client team training
Performance metrics to track after launch
A marketing site is measured against concrete metrics: visitor-to-lead conversion rate, number of forms submitted, session duration on product or service pages, and organic rankings for target queries. We set up Google Analytics 4 and Search Console before every launch. The 30-day performance report is part of the standard deliverable.
What is the difference between a marketing site and a corporate site?
A marketing site presents a commercial offer and aims to generate contacts or requests. A corporate site establishes the company's institutional credibility with non-commercial audiences: investors, press, partners, and recruiting. In practice, most SMEs and mid-market companies need both functions on a single site, with an architecture that clearly segments the two user journeys.
How much does a professional marketing site cost in 2026?
For a 5 to 15-page marketing site built on WordPress, a realistic budget ranges from 4,000 to 10,000 euros depending on design complexity and features (forms, blog, multilingual). A corporate site with deep navigation and CRM integration typically exceeds 15,000 euros. These budgets exclude content writing, which is billed separately or included depending on the package.
How long does it take to launch a marketing site?
A standard marketing site on a WordPress foundation takes 4 to 6 weeks from kickoff to go-live, provided that content and brand assets are delivered on schedule. Projects that run over almost always do so because of internal approval delays on the client side, not development.
Does Smartshift only work with companies in the Paris region?
No. The majority of our website projects are conducted entirely remotely, with scheduled video check-ins. We are based in Versailles but work with clients across France and Europe. The initial scoping phase can be done in person on request.
Frequently asked questions.
How long does a showcase website take?
Plan for 6 to 12 weeks for a B2B site with 10 to 25 pages, from scoping to go-live, including content and SEO. The timeline depends mostly on how quickly your content is ready.
Will we be able to update it ourselves?
Yes. We deliver WordPress (or an equivalent platform) with onboarding so your team can edit pages, posts, and images without calling a developer.
Will I lose my current search rankings?
Not if the redesign is properly scoped: URLs, 301 redirects, title tags, and internal linking are all prepared before go-live to protect your positions.